Now, more than ever, charities, non-profits, and social service agencies are essential.They help the most vulnerable in our society — the elderly, people with disabilities, victims of violence, the socially isolated, those facing food insecurity, those struggling with mental illness, the homeless, the list goes on.

Meeting the needs of these populations during the best of times is an enormous challenge.

These are not the best of times.

The charitable sector is well-positioned to help vulnerable segments of our society reduce the burden on governments, and serve as an integral part of the solution to this massive problem.

To help navigate this once-in-a-generation challenge, however, the not-for-profit sector needs urgent help now.

Demands for services are increasing at the exact moment the cost of providing those services is increasing. Canadians are generous, but they cannot be expected to shoulder this burden alone.

Join us, our Jewish Federation partners across the country, and our partners at the Centre for Israel & Jewish Affairs (CIJA) in telling Prime Minister Trudeau and Finance Minister Morneau that you want them to take immediate, practical steps to provide resources to the charitable sector so those charities can help Canadians through the COVID-19 crisis.

Strategic investment in this sector will have a profound impact on the challenges Canadian society faces now and in the future. The next few weeks will be critical. The time to act is now.

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